represent the percentage of an industry or market’s total sales that is earned by a particular company over a specified time period. Market share is calculated by taking the company’s sales over the period and dividing it by the total of the industry over the same period.
is the rate of successful selling of a product or service in a specific market, it is measured by the amount of sales volume of an existing product or service compared to the total target market for that product or service. This is a key performance metric for a business growth strategy.
is the estimated maximum total sales revenue of all suppliers of products or services in a market during a certain period. It tells the economic opportunity available in any geographic market.
Category Development Index (market intensity)
is a metric that can be used to measure your performance in a category. Market intensity measures sales performance in a category of products or services for a specific group, compared with the average performance among all customers.