Google Analytics (GA): To focus on profitable marketing channels


Analyzing the traffic of the website.


Knowing the audience and what they want is an important success factor for any website. Google Analytics is a set of measurements that help you understand the website performance. We would like to see what visitors are doing on the website, how they interact with it, and how to help them accomplish their tasks.

Value Addition:

Analyzing this information will help to increase the sales and maximize the marketing efforts by focusing on the most profitable marketing channels. Google Analytics reports can answer the following points.

  • Understand who the audiences are and what their interests are, and how they interact with the website.
  • Glean insights on the search terms visitors are using to discover the website.
  • Evaluate the actions of the site visitors, uncover ways to improve their user experience, and optimize the engagement potential of the website.
  • Shows the breakdown of each traffic source, so we can focus on specific ones.
Attendee 9.5%
Non Attendee 36%
"Thank you Zigna Analytics for providing such valuable insights. It helped us in better understanding of our training sessions."